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Tide Pods, CFDA Collaboration with Tracy Reese Revealed



Published February 10, 2014
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At New York Fashion Week, Tracy Reese debuted her first-ever completely machine-washable looks as a part of her Fall 2014 collection, inspired by her partnership with Tide Pods and the Council of Fashion Designers of America (CFDA) Washable Fashion Initiative. Understanding the growing demand for more accessible designer fashions that are easy to care for at home, Reese was motivated to work with Tide and incorporate machine-washable fabrics into her collection. For the first time, Tracy invited fans to influence the final designs that would walk the runway by re-pinning their favorite sketches using #WashableFashion on Tide’s Pinterest page.

Tide Pods and the CFDA launched the Washable Fashion Initiative with the goal of educating the fashion industry about the benefits and possibilities of creating more designer garments using machine-washable fabrics.

Last fall, Tracy was invited to an in-depth immersion at Procter & Gamble’s research and development facilities. While there, she learned about how the unsurpassed cleaning, brightening and consistent stain-fighting results of Tide Pods maintain the quality and integrity of clothing washed at home. With this, she had the confidence to create her first-ever machine washable looks using washable versions of fabrics including, cotton, acrylic, wool, polyamide, polyurethane, elastane, polyester, rayon, and spandex. Tracy knows that her customers will be able to truly care for the pieces at home with Tide Pods, keeping them in great condition for years to come.



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