Breaking News

Avon Expands In Latin America with Korres

February 11, 2014

Taps Greek beauty brand for regional rights.

Avon has entered into an agreement through which Korres has granted Avon exclusive rights to develop, manufacture and market its products in Latin America. Created by Greek pharmacist George Korres, the skin care brand is touted for its efficacious natural formulations. Over 400 Korres products are sold in 30 countries worldwide at stores like Sephora.

This long-term strategic alliance includes all major markets where Avon operates in Latin America, and provides Avon the option to purchase all of the intellectual property rights to the Korres products in that region. Latin America is Avon's largest business unit, accounting for nearly half of the company's revenues.

"Latin America is a growing beauty market and a major component of the Avon portfolio. I'm very pleased that through this strategic alliance, we can leverage Avon's extensive network and capabilities to bring the Korres brand and products to more women across Latin America," said Sheri McCoy, chief executive officer, Avon Products, Inc. 

"Latin America has always been of interest to us. We feel there is a unique opportunity to reach consumers who share our values and philosophy; Avon is a strategic partner that can help us start this wonderful journey," said Korres Founder George Korres.

"We are delighted to be partnering with Korres. It is the perfect fit to Avon's business in Latin America. Korres is a beauty brand that is passionate about the power of natural extracts and ingredients," said Fernando Acosta, senior vice president and president, Latin America, Avon Products, Inc. "This alliance brings some fabulous, highly efficacious products that our consumers will love. We look forward to a successful relationship with Korres."

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.