Breaking News

Dove Expands In AP/Deo Market

February 11, 2014

Advanced Care is formulated with NutriumMoisture.

Dove is taking its popular NutriumMoisture blend and adding it to a line of new deodorants, Advanced Care.
It is said to provide 48-hour odor and wetness protection. NutriumMoisture is a proprietary Dove formula comprised of ingredients that are known to moisturize the skin.

With the launch of new Dove Advanced Care Anti-Perspirant/Deodorant, Dove is drawing attention to the importance of underarm care by offering a three-step PitiCure treatment to women at events in New York, Los Angeles and Miami on Valentine's Day Eve (Feb. 13, 2014). Women will also have the opportunity to showcase their confidence with a celebratory "arms up" pose in Valentine's Day attire at a Dove photo booth.

"It is time to change the perception of the underarm by bringing women our best care ever with Dove Advanced Care Anti-Perspirant/Deodorant and the PitiCure treatment," says Matthew McCarthy, senior director of Deodorants/Antiperspirants, Unilever. "We want to make sure women give themselves the care and attention they need before they care for their loved ones on Valentine's Day this year."

New Dove Advanced Care comes in 11 signature Dove scents and two different formulations to address individual skincare needs. The full line of products is available for purchase in mass, food and drug retailers nationwide for $4.99.
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.