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Carmex Taps Zendaya

February 12, 2014

Lip care brand signs singer/actress.

Carmex has formed a partnership with singer and actress Zendaya. Carma Laboratories says Zendaya's unique style is fit with the recently re-launched Carmex Moisture Plus line of lip balm, which comes in vibrant, fashion-inspired packaging.

"We are thrilled to partner with Zendaya," said Paul Woelbing, president of Carma Laboratories, Inc., the maker of Carmex products. "She is one of the most popular young stars in music and television, and she has quickly become a style icon in her own right. She embodies the fashionable, fun user that we had in mind when we created our stylish Carmex Moisture Plus lip balm line."
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