Continental Consumer Products named Richard Cocco as its new vice president of sales. He has over 25 years of experience in the consumer products industry and has significantly increased profitable sales at some of the leading corporations throughout the country. Cocco has been responsible for developing and executing sales plans and managing the sales, marketing and business analysis activities.
Cocco spent seven years working at L’Oreal USA, where he achieved enormous growth on the Maybelline and Garnier haircare and haircolor brands. Prior to his time at L'Oreal USA, he honed his skills at well-known beauty companies such as Revlon, Del Laboratories, Freeman Labs and Wet n Wild, where he managed the entire east coast region.