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Into the Woods

Published February 14, 2014
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The women’s US prestige fragrance industry is experiencing a shift in the types of scents being purchased, according to new findings from The NPD Group. While total industry dollar sales declined slightly to $2 billion in the 12 months ending December 2013, sales of woody oriental scents, the second largest fragrance family, and smaller segments grew during the same time period.
The standalone oriental, woods, citrus and fruity fragrances are still a small portion of the market, at just 7% of women’s fragrance dollar sales, but they are growing at the expense of the larger segments, including the top selling fragrance family, floral. Woody oriental is the only one of the larger blended fragrance families to experience growth in 2013. Two of the top five women’s prestige fragrances sold in the US are part of the woody oriental fragrance family, while the other three in the top five are florals and a soft floral.
For more on the fine fragrance market, make sure to read the April edition of Happi.

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