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VO5 for the Boys

Published February 14, 2014
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Venerable hair care brand Alberto VO5 is getting on the men’s grooming bandwagon, rolling out new VO5 Men's 3-in-One, which  combines shampoo, conditioner and body wash.  

"Consumers love the superior performance and value that VO5 hair care products deliver, and we saw an opportunity to extend VO5's secret five-vitamin formula to the male segment," said Nina Riley, VP marketing at High Ridge Brands, owner of Alberto VO5. "VO5's Men's 3-in-1 is a phenomenal product that satisfies men's need for a time-saving, head-to-toe shower experience."

Available in scents such as Ocean Surge and Fresh Energy, VO5 Men's 3-in-1 has a suggested retail price of less than a buck for 12.5 fluid oz, according to High Ridge.

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