Breaking News

Room to Vroom!

February 17, 2014

Coty inks deal for Vespa fragrance

Coty and Piaggio Group announced the formation of an exclusive partnership to create, develop and distribute a signature duo of fragrances for men and women under the Vespa name. The scent will debut in May.

Vespa is one of Italy's best loved brands. More than 18 million Vespa scooters have been sold since the brand debuted in 1946.

Related End-User Markets:

blog comments powered by Disqus
  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.