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February 17, 2014

Coty inks deal for Vespa fragrance

Coty and Piaggio Group announced the formation of an exclusive partnership to create, develop and distribute a signature duo of fragrances for men and women under the Vespa name. The scent will debut in May.

Vespa is one of Italy's best loved brands. More than 18 million Vespa scooters have been sold since the brand debuted in 1946.

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