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Room to Vroom!

Published February 17, 2014
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Room to Vroom!

Coty and Piaggio Group announced the formation of an exclusive partnership to create, develop and distribute a signature duo of fragrances for men and women under the Vespa name. The scent will debut in May.

Vespa is one of Italy's best loved brands. More than 18 million Vespa scooters have been sold since the brand debuted in 1946.

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