Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue September 2014
 •  Fashion Week: News You Need to Know  •  The Latest Launch from Lipo  •  Birchbox Partners With AmEx on 'Online's Day Off'  •  Innospec Adds On to Surfactants  •  Liposhield Protects Skin
Print

Avon To Market Coty Fragrances in Brazil



Published February 20, 2014
Related Searches: consumers happi men customers
Post a comment
Furthering its aim to expand in Latin America, Avon Products, Inc. and Coty Inc. have executed a letter of intent regarding a commercial arrangement where Avon Brazil would market and sell select Coty fragrances and its ancillaries through Avon's 1.5 million independent sales representatives in Brazil.

Although the details are still being finalized, the intent is for Avon to carry a collection of Coty's celebrity and lifestyle fragrances in the Avon brochure in Brazil. 

Avon's strong direct sales footprint, broad geographic coverage and extensive service model in Brazil will give Brazilian consumers improved access to an expanded portfolio of fragrances.  The broad portfolio of Coty's celebrity and lifestyle brands has strong consumer appeal, allowing Avon Representatives to better serve their customers, grow their consumer base and increase their earnings.

The arrangement is subject to final documentation, which the companies plan to complete over the next few months.



blog comments powered by Disqus