Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue July 2014
 •  Beiersdorf Opens Plant in Mexico  •  Market Opportunities For Wound Healing  •  Fragrance Use Varies Around the World  •  The Kindest Cut...  •  Uncertainty About Energy Dogs US Chemical Sector
Print

Avon To Market Coty Fragrances in Brazil



Published February 20, 2014
Related Searches: customers sales brand avon
Post a comment
Furthering its aim to expand in Latin America, Avon Products, Inc. and Coty Inc. have executed a letter of intent regarding a commercial arrangement where Avon Brazil would market and sell select Coty fragrances and its ancillaries through Avon's 1.5 million independent sales representatives in Brazil.

Although the details are still being finalized, the intent is for Avon to carry a collection of Coty's celebrity and lifestyle fragrances in the Avon brochure in Brazil. 

Avon's strong direct sales footprint, broad geographic coverage and extensive service model in Brazil will give Brazilian consumers improved access to an expanded portfolio of fragrances.  The broad portfolio of Coty's celebrity and lifestyle brands has strong consumer appeal, allowing Avon Representatives to better serve their customers, grow their consumer base and increase their earnings.

The arrangement is subject to final documentation, which the companies plan to complete over the next few months.



blog comments powered by Disqus