New colorful and trendy graphic designs at Huggies are touted as game changers in the packaging marketplace, as seen with a recent commendation at Kimberly-Clark. Its Huggies brand received the 2014 Product of the Year winner in the Baby Care category by Product of the Year USA, a consumer-selected award celebrating product quality and innovation. The focus was on its Designer Tubs, out now at grocery stores and mass retailers nationwide.
"Parents have known all along that baby wipes can clean more than just baby bottoms. Hand and face cleaner, kitchen mess helper - they're versatile enough to handle it all. But, we discovered that parents did not like the look of the baby-looking packaging in their main living spaces, so they would tuck wipes away which made it hard to get to them when messes happened," said Keegan Coulter, senior brand manager for Huggies. "Our designer tubs are the perfect solution - they have discrete branding and on-trend graphics that can be proudly left out in any room of the house. We're thrilled to be chosen as Product of the Year and are excited to introduce new graphic designs this summer to continue to provide effective, convenient and stylish products to meet parents' needs."