Breaking News

Toothbrush + Whitening Pen Debuts from Colgate

February 24, 2014

A simple way to achieve high-impact whitening

New Colgate Optic White Toothbrush + Whitening Pen is billed as the first-ever toothbrush with a built-in whitening pen. The new Colgate Optic White Toothbrush + Whitening Pen provides a convenient, affordable way to achieve high-impact teeth whitening at home, with whiter teeth in just two days, according to Colgate-Palmolive.

The Colgate Optic White Toothbrush + Whitening Pen provides a unique way to integrate effective whitening into the daily oral care routine. This premium toothbrush is specially designed with polishing bristles and whitening cups to help remove surface stains. The built-in whitening pen, that conveniently stores inside the toothbrush's handle, contains an advanced whitening gel that adheres immediately to teeth after application and starts working on contact. The whitening gel penetrates to deeply whiten teeth for a brilliant, whiter smile. It only takes seconds to apply - no waiting or rinsing.

"We are very excited to share our latest oral care innovation, which offers consumers a more convenient way to clean and whiten their smiles at home," said Philip Durocher, VP & GM, U.S. Oral Care, Colgate-Palmolive. "Our new Colgate Optic White Toothbrush + Whitening Pen leverages advanced science to deliver advanced whitening in a simple and easy way that fits right into the existing brushing routine."

More info: www.ColgateOpticWhite.com
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017