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Murad Expands Acne Care Offerings



Published February 25, 2014
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Murad is expanding its acne arsenal with new Acne Spot Fast Fix and Acne Clearing Solutions, which the firm says are designed to quickly and effectively reduce breakouts by targeting and treating acne-causing bacteria and debris without causing irritation. In clinical studies, 96% of Acne Clearing Solution users saw clearer skin in just 72 hours and Acne Spot Fast Fix helped reduce pimple severity in as little as 1 day.
 
The rollout of Acne Spot Fast Fix also marks the introduction of the first-ever Murad product to contain benzoyl peroxide (BPO). Prior to this launch, Murad’s Acne formulas have been based only on salicylic acid and sulfur because, until recently, the only form of BPO commonly available was highly likely to cause redness, dryness, extreme irritation and even a burning sensation for some users. Recent advances in technology have allowed Murad to create Acne Spot Fast Fix, which utilizes micronized benzoyl peroxide delivered in a new system.
 
Acne Clearing Solutions is a full-face treatment product that is meant for daily use to help achieve healthy, blemish-free skin, according to Murad. The formula contains salicylic acid and queen of meadow extract to fight breakouts and keep pores clear, a Vitamin blend to soothe and support healing of inflamed, acne-stressed skin, and retinol and tea tree oil to purify and prevent future breakouts.
 
“Murad’s original Acne line launched in 1988 and it has remained one of our best-selling ranges. However, at Murad we never stop striving to improve,” said Jeff Murad, VP of NPD at Murad. “After intensive research and development, we are proud to be able to introduce two new products that will significantly enhance the effectiveness of an already powerful line. We are also excited to offer an effective, non-irritating, formula featuring BPO as a micro-targeted treatment to complement the line’s full range of Salicylic Acid based acne cleansers and treatments for the entire face.”
 
The products will be available at the Murad Inclusive Health Spa, Murad.com and Sephora in March 2014 and at Ulta and other leading salon and spa locations beginning July. 


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