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Butter London Offers the 411 on Its ‘999’

February 26, 2014

Nail care duo targets gel manicure clientele.

With the Oscars taking place this weekend, beauty prep is on top of everyone’s mind. As a result, Butter London launched a SKU billed as “the ultimate nail rehab for party-ready manicures in minutes,” according to the company.
 
Its new Nail 999 Rescue Treatment ($40), in stores now, is formulated with a blend of Horsetail Extract, soy, wheat, keratin proteins, calcium minerals, biotin vitamins and vitamin B to promote nail strength and growth. This dynamic duo also offers instant relief to dry, brittle nails and rejuvenates nails damaged by gel manicures.
 
 “I love this powerful duo," says Katie Jane Hughes, global colour ambassador for the company. “The use of various nail enhancements and gel manicures leave nails in desperate need of care. In some cases the removal of enhancements can also damage nails – making the Nail 999 Rescue System the perfect rehab to bring nails back to life.”
 
It is available at Ulta, butterlondon.com, Nordstrom.com, Macys.com and BeautyBrands.com
 
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