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Gillette Adds Some Variety to Its Marketing Plans

February 27, 2014

A spotlight on Hollywood's well-groomed leading men.

Did you know that 90% of actors who took home the Academy Award for Best Actor during the past 20 years were clean-shaven to accept their awards? Live from the red carpet and backstage at the Variety unite4:humanity event, Celebrity Stylist Jeanne Yang will be unveiling the first-ever Gillette Leading Man Cam, which will capture the clean-shaven and well-groomed faces of Hollywood’s leading men. Yang will also be talking to the stars about their grooming and style habits, sharing trends, and giving her predictions and analyses of the men’s grooming styles this awards season.

Backstage, guests will have the opportunity to visit the classic Hollywood-style “Leading Man” barbershop for a VIP grooming experience with Gillette Fusion ProGlide. Attendees will also have the chance to help determine which one of the charities being honored will receive a special donation from Gillette at the end of the night.

“While there has been some focus on men’s grooming during past awards season, I’m thrilled to help put a bigger spotlight on these leading Hollywood looks with Gillette’s Leading Man Cam” said Jeanne Yang, Celebrity Stylist. “Whatever your personality or style preference, facial hair grooming can really complement one’s overall look.”

Joining Jeanne as part of Gillette’s awards season program is Diana Schmidtke, Celebrity Grooming Expert who will offer throughout the awards season key styling and grooming tips to help everyday guys achieve the ultimate leading man look.

During Variety’s unite4:humanity event beginning at 6pm PST, fans can track all of the latest news from the event live by following @Gillette on Twitter handle and keeping up with the conversation surrounding #LeadingMan on Twitter.

 

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