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Hello Earns Leaping Bunny Status

February 27, 2014

Oral care certifies cruelty-free status.

Hello Products LLC is now Leaping Bunny certified, the Montclair-based oral care company has announced. animal testing is not a part of hello's product development.

"We are very excited to welcome hello products into the Leaping Bunny Program. Their certification means that consumers have more choices to purchase cruelty-free dental care products at stores nationwide," said Kim Paschen, communications manager of the Leaping Bunny Program. "And we are happy to see that safe, effective dental care can be accomplished without the need for animal testing."

Hello successfully received Leaping Bunny cruelty-free designation after a detailed review to ensure the Corporate Standard of Compassion for Animals is upheld throughout the entire manufacturing process.

"We are committed to making safe, effective, delicious, and seriously friendly products at hello, and we don't think there's anything friendly about testing on animals," said Craig Dubitsky, founder and friendly CEO of hello products. "We think our four-legged head of HR and chief greeting officer, Harbor, would agree. We are extremely proud of our supplier partners for meeting the Leaping Bunny standards on the non-testing of their ingredients on animals, and we thank the folks at Leaping Bunny for doing what they do, and for certifying hello products as cruelty-free." 

Since 1996, the Coalition for Consumer Information on Cosmetics (CCIC) Leaping Bunny Program has certified more than 540 companies as being cruelty-free. The Leaping Bunny Program is internationally recognized and used throughout the United States, Canada, and Europe. 

You can learn more about Hello's formulating practices in this Happi.com exclusive video.

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