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Color Club Creates New Logo

February 28, 2014

Revamps nail brand with a modern aesthetic.

Color Club, the veteran nail lacquer company, has rebranded its logo and packaging to more truly embody “the future of color.”
According to the company, it now boasts a more fashion forward black and white logo that better represents the innovation and originality of the brand. With a sleek, modern bottle that features white caps, Color Club now accurately showcases each of its 250 trendsetting nail lacquers – allowing each color to pop.

“While we couldn’t be more proud of the trends we’ve set and the doors we’ve opened, after 35 years we’re definitely ready for more. We’re ready for a new phase of Color Club, one that represents where we’ve been and where we plan to go,” said Harriet Rose, founder and CEO. “With many more years of dedicated business ahead of us, we are more thrilled than ever to unveil our new aesthetic.”

This change comes during a huge milestone for the company, who is celebrating its 35th anniversary this year. Color Club is available on Birchbox.com and ShopColorClub.com.
 
 
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