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New CMO at Hand & Nail Harmony

March 5, 2014

Trocker brings experience from OPI and HairUWear.

Hand & Nail Harmony appointed David Trocker as the company’s chief marketing officer. With over 25 years of experience in both the professional and retail beauty markets, he brings a vast amount of knowledge and marketing savvy to the growing company. 

Prior to Hand & Nail Harmony, he served as chief marketing officer at HairUWear, where he re-launched the Hairdo brand and spearheaded the company’s expansion into e-commerce with the Christie Brinkley Collection. He also was vice president of marketing for OPI products where he served in this position for ten years. During that period, he helped drive growth and expansion of OPI through the company’s sale to Coty in 2010.

Within the professional beauty industry, Trocker has served in key positions including vice president of marketing at Joico where he introduced the ICE line, and as director of new products at Matrix Essentials.
 
 

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