Weleda has re-embarked on its nationwide partnership with Whole Planet Foundation, and will donate $1.00 to the organziation for every two Weleda body care products purchased at Whole Foods Markets throughout the month of March. Proceeds will help raise families out of the cycle of poverty through microlending.
Weleda's goal is to raise $10,000 to create 60 micro-loans benefiting Whole Planet Foundation, which has disbursed more than $32 million in microfinance programs to date, positively impacting more than 2.4 million people worldwide. Every dime will go toward changing the lives of impoverished entrepreneurs, according to Weleda.
"At Weleda, we believe in giving back to the local communities around the world where we grow our raw materials, and we're honored to once again support Whole Planet Foundation," said Jasper van Brakel, CEO of Weleda North America. "By funding small loans to impoverished individuals who are motivated and skilled,, we can empower them and give them a chance to create a livelihood where they realize their true potential."