Breaking News

Avon Taps Fusion for Airless Packaging

March 7, 2014

Reversalist Firming Serum utilizes Axis product.

Fusion and Avon have teamed up for its new anti-aging product, to “dress it up” in Fusion Packaging’s Axis airless package, said the company. With a high-tech, futuristic look, Avon delivers their Anew Reversalist Firming Serum in a user-friendly, twist-to-open bottle that offers convenience and precise dispensing.

Decoration was a key component to the collaboration with the end result being a highly reflective, color intense appearance to the package. The outer bottle was injected with a translucent red using FusionMatch Decoration Technology while the inner bottle features a mirror spray decoration that was used to capture the appeal of a reflection. The UV metalized shiny silver pump and matching hot-stamped decoration resulted in a package that is both visually striking and durable enough to withstand the advanced anti-aging formula coming into contact with the decoration.  

The Reversalist Firming Serum is part of Avon’s Anew Clinical collection containing alpha hydroxy acid anti-aging technology. Because of the serum’s cutting-edge ingredients, the brand needed an equally advanced bottle to store and protect the formula. The airless Axis bottle, available in 15 ml, 30 ml and 50 ml capacities with a 0.23 ml output level, was selected after exceeding Avon’s thorough testing procedures.

The airless package has endless decoration possibilities, including silk screening, hot stamping, UV metalizing, color injections and custom sprays.
 

 
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.