Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue November 2014
 •  Black Friday — What To Expect?  •  Boys to Men  •  FDA OKs Valeant's New Acne Treatment  •  FBC Holdings Signs Deal with Valentine Beauty  •  Smoky Black Friday for MAC
Print

Avon Taps Fusion for Airless Packaging



Published March 7, 2014
Related Searches: Packaging aging ingredients bottle
Post a comment
Fusion and Avon have teamed up for its new anti-aging product, to “dress it up” in Fusion Packaging’s Axis airless package, said the company. With a high-tech, futuristic look, Avon delivers their Anew Reversalist Firming Serum in a user-friendly, twist-to-open bottle that offers convenience and precise dispensing.

Decoration was a key component to the collaboration with the end result being a highly reflective, color intense appearance to the package. The outer bottle was injected with a translucent red using FusionMatch Decoration Technology while the inner bottle features a mirror spray decoration that was used to capture the appeal of a reflection. The UV metalized shiny silver pump and matching hot-stamped decoration resulted in a package that is both visually striking and durable enough to withstand the advanced anti-aging formula coming into contact with the decoration.  

The Reversalist Firming Serum is part of Avon’s Anew Clinical collection containing alpha hydroxy acid anti-aging technology. Because of the serum’s cutting-edge ingredients, the brand needed an equally advanced bottle to store and protect the formula. The airless Axis bottle, available in 15 ml, 30 ml and 50 ml capacities with a 0.23 ml output level, was selected after exceeding Avon’s thorough testing procedures.

The airless package has endless decoration possibilities, including silk screening, hot stamping, UV metalizing, color injections and custom sprays.
 

 


blog comments powered by Disqus