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Avon Taps Fusion for Airless Packaging

March 7, 2014

Reversalist Firming Serum utilizes Axis product.

Fusion and Avon have teamed up for its new anti-aging product, to “dress it up” in Fusion Packaging’s Axis airless package, said the company. With a high-tech, futuristic look, Avon delivers their Anew Reversalist Firming Serum in a user-friendly, twist-to-open bottle that offers convenience and precise dispensing.

Decoration was a key component to the collaboration with the end result being a highly reflective, color intense appearance to the package. The outer bottle was injected with a translucent red using FusionMatch Decoration Technology while the inner bottle features a mirror spray decoration that was used to capture the appeal of a reflection. The UV metalized shiny silver pump and matching hot-stamped decoration resulted in a package that is both visually striking and durable enough to withstand the advanced anti-aging formula coming into contact with the decoration.  

The Reversalist Firming Serum is part of Avon’s Anew Clinical collection containing alpha hydroxy acid anti-aging technology. Because of the serum’s cutting-edge ingredients, the brand needed an equally advanced bottle to store and protect the formula. The airless Axis bottle, available in 15 ml, 30 ml and 50 ml capacities with a 0.23 ml output level, was selected after exceeding Avon’s thorough testing procedures.

The airless package has endless decoration possibilities, including silk screening, hot stamping, UV metalizing, color injections and custom sprays.

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