Decoration was a key component to the collaboration with the end result being a highly reflective, color intense appearance to the package. The outer bottle was injected with a translucent red using FusionMatch Decoration Technology while the inner bottle features a mirror spray decoration that was used to capture the appeal of a reflection. The UV metalized shiny silver pump and matching hot-stamped decoration resulted in a package that is both visually striking and durable enough to withstand the advanced anti-aging formula coming into contact with the decoration.
The Reversalist Firming Serum is part of Avon’s Anew Clinical collection containing alpha hydroxy acid anti-aging technology. Because of the serum’s cutting-edge ingredients, the brand needed an equally advanced bottle to store and protect the formula. The airless Axis bottle, available in 15 ml, 30 ml and 50 ml capacities with a 0.23 ml output level, was selected after exceeding Avon’s thorough testing procedures.
The airless package has endless decoration possibilities, including silk screening, hot stamping, UV metalizing, color injections and custom sprays.