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J&J Debuts Champions of Care

March 7, 2014

Campaign ties in to FIFA 2014 sponsorship.

Johnson & Johnson, the official healthcare sponsor of the 2014 FIFA World Cup, recently launched the Champions of Care program in the US. Developed by J&J in support of its FIFA sponsorship, the Champions of Care program invites individuals across the country to celebrate the most caring people in their lives, contends the company.
 
The need for the program was supported by findings from a nationwide survey conducted by J&J to better understand Americans' sentiments on caring. Visit www.careinspirescare.com beginning today through April 4 to share their own Champions' stories and nominate them as Champions of Care. From these stories, six finalists will be selected and profiled. Public voting will occur from May 5-25 to select the grand prize winner who will attend the 2014 FIFA World Cup™ final match in Rio de Janeiro on July 13.
 

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