Parfums de Coeur is expanding the Calgon line with two new scents, beauty bar soap products, and a revamped package design. The company also plans to unveilsa Calgon national advertising print campaign that uses the brand’s iconic tagline, "Take Me Away!".
Two new flavors, Lavender Vanilla and Spring Cherry Blossom, will be added to all products in the Calgon lineup – Body Mist, Body Cream, Body Wash, Bubble Bath and Bath Beads.
Calgon will launch Beauty Bar Soaps, which will be available in four fragrances: Hawaiian Ginger, Morning Glory, Lavender Vanilla, and Spring Cherry Blossom.
This month Calgon’s refreshed package design hits retailers and a national print campaign that uses the brand’s well known "Take Me Away!" begins in major women's lifestyle publications.
"We are updating Calgon in formula and design in a way that we believe will help to modernize the iconic brand, while keeping the same attributes that women love about Calgon," said Madeline Blaize, director of marketing of Parfums de Coeur. "It is important to us to offer the consumer the latest trends in beauty care, while staying true to the authenticity of the 60 year old brand."