A before-and-after ad from Nerium International has forced actor Ray Liotta to file a lawsuit in United States District Court for the Central District of California. The “Goodfellas” actor’s suit was filed against the firm for misappropriation and unlawful use of Liotta’s name, likeness, image, identity, and persona.
According to the Hecker Law Group, the Los Anegeles-based law firm representing the actor, Nerium is a self-described multilevel marketing company that sells a skin care product named “Nerium AD.” The federal complaint alleges that in October 2013, Nerium began using and distributing Liotta’s name and photographs on web sites and social media purporting to show “before and after” results of Liotta using Nerium AD.
According to the complaint, Liotta has never used or endorsed any Nerium product, and never gave permission to Nerium to use his name or likeness. Liotta is seeking compensatory and punitive damages and an injunction against Nerium.
Other recent headlines coming from Hollywood include the arrest of Dawn DaLuise, a skin care expert whose clients have included Jennifer Aniston and other A-list celebrities. According to reports, DaLuise has been with one count of solicitation of murder; detectives believe hired a hit man to take out a competitor who opened a shop down the block from her well-known Skin Refinery.