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Robert Graham To Enter Fragrance Category

Published March 11, 2014
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Robert Graham To Enter Fragrance Category

Luxury lifestyle firm Robert Graham Holdings, LLC and Batallure Beauty, LLC have entered into an exclusive worldwide license agreement for the creation, development, and distribution of fragrances and personal care products under the Robert Graham name. 

Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market.
This luxury lifestyle brand creates four menswear and women's wear collections a year: spring, pre-fall, fall and resort. The collection consists of men's sportswear, premium denim, footwear, furnishings, accessories, outerwear, and women's sportswear.

"Robert Graham is an American Eclectic lifestyle brand with designs that are extraordinary and beautifully crafted,” said Robin Burns-McNeill, chairman of Batallure Beauty.  “We are delighted to collaborate with award-winning designer, Robert Stock, and the Robert Graham team to translate their renowned creative vision into a world class fragrance and personal care brand."

"This is truly exciting to be working on the creation of Robert Graham fragrance and personal care collections," said Robert Stock, COO of Robert Graham. "I'm thrilled by this opportunity to collaborate with Batallure Beauty to create finely produced and packaged fragrances that encapsulate the unique and discerning sensibilities of the Robert Graham global collector base."
"Signing a fragrance and personal care license was a natural development in the expansion of our product offering to reach a wider audience and truly communicate a cohesive brand lifestyle to our consumers," added Michael Buckley, CEO of Robert Graham.

"Batallure Beauty has demonstrated such a passion and belief in our brand, coupled with a tremendous expertise and knowledge in fragrances, I am confident that this partnership will be an exciting and successful collaboration."

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