The rise of 'selfies' is having a huge impact on the facial plastic surgery industry according to a new study by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).
The annual poll studies a select group of the organization's 2,700 members to uncover the latest trends in facial plastic surgery.
The study revealed that one in three facial plastic surgeons surveyed saw an increase in requests for procedures due to patients being more self aware of looks in social media. In fact,13% of AAFPRS members surveyed identified increased photo sharing and patients' dissatisfaction with their own image on social media sites as a rising trend in practice.
AAFPRS members surveyed also noted a 10% increase in rhinoplasty in 2013 over 2012, as well as a 7% increase in hair transplants and a 6% increase in eyelid surgery.
"Social platforms like Instagram, Snapchat and the iPhone app Selfie.im, which are solely image based, force patients to hold a microscope up to their own image and often look at it with a more self-critical eye than ever before," says Edward Farrior, MD, president of the American Academy of Facial Plastic and Reconstructive Surgery. "These images are often the first impressions young people put out there to prospective friends, romantic interests and employers and our patients want to put their best face forward."
In 2013, more than half of surveyed facial plastic surgeons (58%) saw an increase in cosmetic surgery or injectables in those under age 30, according to the AAFPRS study.