"Pay attention to fingertips, because what women wear on their nails is a harbinger for larger trends – both fashion-focused and economic," said Jane Park, CEO and founder of Julep Beauty. "Most 'trends' in the beauty and fashion worlds are decided by editors and designers, but the Julep Nail Polish Color Report unveils actual style movements women are adopting across the US."
At the beginning of each month, Julep introduces ten nail polish colors to its thousands of Maven subscription program customers. During the reveal, subscribers choose from a selection of curated beauty boxes, and select add-on products. Julep analyzes all this data to paint an accurate picture of current nail color trends.
March nail polish trends include soft pastels (like Julep’s Rae a radiant orchid that’s an exact match to Pantone 2014 colorof the year); sheer whites; all shades of blue; and deep coral, according to the brand.