Breaking News

Paul Mitchell and 'Dirty Girls'

March 12, 2014

Hair care giant returns as sponsor of 5K mud run series.

Paul Mitchell is returning as a national sponsor of the Dirty Girl Mud Run, the largest women-only 5K mud and obstacle run series.  
 
The Dirty Girl Mud Run will hit  25 U.S. cities in 2014. The first event kicks  off March 22 in Sacramento, CA. The series concludes in November in Phoenix.

Paul Mitchell stylists are on-site at each event providing styling, brush-outs, hair braiding and festive pink stripes as a reminder to everyone to Look Pretty and Play Dirty.
 

Related End-User Markets:

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations