Breaking News

New Laundry Aid Battles Odor

March 13, 2014

Zero Odor at Bed, Bath & Beyond and QVC.

Connecticut-based Zero Odor LLC has rolled out a new odor elimination solution for household laundry issues. Zero Odor Laundry is designed to permanently eliminate the embarrassing odors that survive the typical wash cycle, according to the company. 

"Consumers are battling laundry odors issues like never before,” said Zero Odor founding partner and president Jim Huffstetler. “You can see the problem expressed in chat all over the Internet—'How do I salvage my microfiber workout clothes—the recurring odor is terrible?' and 'How can I get rid of the sour smell from my front -load washer?'  Hearing about these issues from our own customers inspired us to focus all of our R&D efforts on a solution and act quickly to help.”

According to Huffstetler, “many products out there just temporarily mask or cover up odor with heavy perfumes or fragrances” while ero Odor’s is created to address the odor head on and permanently eliminate it. 

Zero Odor Laundry is designed to be poured into the wash cycle at the same time you add detergent. The formula is compatible with all detergents and works in both traditional and HE machines. Sold in a 16-ounce squirt-top bottle, four easy squirts, or two ounces per load, is the dosage.

The product is selling at Bed Bath & Beyond locations or the suggested retail price of $12.99, and is part of a multi-bottle introductory offer at QVC and qvc.com. Additional retail locations will soon follow, according to the company.

Related End-User Markets:

blog comments powered by Disqus
  • From Greenville to Guangzhou

    From Greenville to Guangzhou

    Christine Esposito, Associate Editor||March 14, 2016
    South Carolina start-up BabyBlossom has big plans for its nontoxic baby products line...in China.

  • Between The Sheets: A look at the dryer sheet category

    Between The Sheets: A look at the dryer sheet category

    Christine Esposito, Associate Editor||January 25, 2016
    How has the fabric softener sheet category fared of late?

  • Unshrinkit Is Undeterred

    Unshrinkit Is Undeterred

    Christine Esposito, Associate Editor||December 21, 2015
    The biggest night in this startup’s history didn’t go as smoothly as planned, but the company’s co-founder is confident about the future of her specialty laundry product.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Pod Nation

    Pod Nation

    Christine Esposito, Associate Editor||January 1, 2016
    Laundry detergent sales remain steady, but where consumers are spending money and how they’re cleaning clothes is changing.

  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director||January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.