The latest creation at Dry Idea is Stain Clear deodorant ($3.99), delivering 72 hour deodorant performance plus stain fighting power without compromising on ultimate sweat and odor protection, according to the company. The new formulation encapsulates the active ingredient in the water phase enabling the use of less wax than traditional invisible solids, allowing the formula to go on clear. It is available in stick, roll-on, aerosol or clinical.
The latest exclusive market research from Smithers Pira projects positive growth for the across the nonwoven wipes industry. This market can be subdivided into two major types:
Consumer wipes include b…