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Febreze Promotes Allergen Reducer

March 18, 2014

New spray out in mass market said to quell a national quandary.

Approximately 40 million Americans have indoor/outdoor allergies as their primary allergy and experts agree that seasonal allergies are starting earlier and pollen count is on the rise each year, according to the Asthma and Allergy Foundation of America (AAFA). That said, Febreze is introducing the new Febreze Allergen Reducer ($4.29-$6.29) that features trademarked Trap & Lock technology to help keep allergens on soft fabrics, such as couches, curtains and carpets, from becoming airborne.

 The new Febreze Fabric Refresher Allergen Reducer eliminates odors and reduces up to 95% of inanimate allergens from pollen*, pet dander and dust mite matter that can become airborne from fabrics.

It features a unique technology that helps keep common allergens such as pollen, pet dander, and dust mite matter on soft fabrics from becoming airborne. The Febreze technology acts as a net that flexes over allergen particles, trapping them on the fabric until they can be removed through vacuuming.

P&G also recently made Happi headlines with a new sleep promotion.
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