Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue May 2015
 •  Are You Hubbing? If Not, Why Not?  •  Croda Supports RSPO  •  Sun Products Adds All Radiant  •  So So Happy Cosmetics Out This Summer  •  New Artist Program in NYC
Print

Hello, Lawsuit



Published March 19, 2014
Related Searches: claims happi.com happi ingredients
Post a comment
Indepdent oral care marketer Hello Products and The Procter & Gamble Company entered into a Stipulated Preliminary Injunction (P.I.) last week in a federal lawsuit currently pending in the Southern District of New York.

The lawsuit alleges, among other things, that Hello violated federal advertising laws by claiming that its anti-cavity toothpaste is “99% Natural” when it contains ingredients that are extensively and chemically processed. The P.I. requires that, beginning March 25, Hello Products must suspend making certain claims on its toothpaste packaging and advertising, including the claim that it is “99% Natural.”

P&G had originally asked Hello to discontinue making the “99% Natural” claim over eight months prior to filing the lawsuit.

Hello entered the market this year, as previously reported in Happi. P&G recently rolled out Crest Be, a new line of natural and flavorful toothpastes, also in Happi.


blog comments powered by Disqus