Breaking News

Hello, Lawsuit

March 19, 2014

P&G files claim with natural toothpaste marketer.

Indepdent oral care marketer Hello Products and The Procter & Gamble Company entered into a Stipulated Preliminary Injunction (P.I.) last week in a federal lawsuit currently pending in the Southern District of New York.

The lawsuit alleges, among other things, that Hello violated federal advertising laws by claiming that its anti-cavity toothpaste is “99% Natural” when it contains ingredients that are extensively and chemically processed. The P.I. requires that, beginning March 25, Hello Products must suspend making certain claims on its toothpaste packaging and advertising, including the claim that it is “99% Natural.”

P&G had originally asked Hello to discontinue making the “99% Natural” claim over eight months prior to filing the lawsuit.

Hello entered the market this year, as previously reported in Happi. P&G recently rolled out Crest Be, a new line of natural and flavorful toothpastes, also in Happi.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?