Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2014
 •  EA Red Door Spa Joins The 'Battle of the Strands'  •  Butter Welcomes ‘Matte’  •  Silab Debuts Anti-Aging Solution  •  Better Intentions?  •  A Slowly Expanding US Economy
Print

Paris Presents On The Fast Track



Published March 19, 2014
Related Searches: makeup strategic consumers business
Post a comment
A study recently released by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) rated Paris Presents Incorporated, maker of EcoTools and Real Techniques makeup tools, as the top-performing health and beauty company within the $100 million to $1 billion category.

The ranking is based on IRI-measured retail sales.

Paris Presents Incorporated has a leading market share in the cosmetic accessory category and experienced double-digit growth in 2013. The company's strategic investments in its core brands and new product innovations also contributed to a 35% increase in consumption growth at retail in 2013 alone, according to IRI data.

“Paris Presents is on a growth trajectory fueled by our flagship brands, including EcoTools and Real Techniques.  Our success is driven by in-depth consumer knowledge, marketing with targeted consumer education and a pipeline of new product innovation," said Patrick O'Brien, CEO at Paris Presents Incorporated. "This recognition and our performance validate our growth strategy, a strategy that will keep us on track for double-digit growth in 2014."

O’Brien says his company’s goal is to expand its international footprint “while continuing to invest in the kinds of research and consumer insights that make Paris Presents a category leader,"

Among the firm’s newest offerings is the EcoTools Skin Perfecting Brush, one of the first brushes made specifically to work with BB and CC creams.

“The success of this product is an outgrowth of our core business strategy to operate in the right beauty and bath accessories categories with the right products to capture household penetration,” O’Brien said.

The annual study examined more than 400 CPG companies with annual US retail sales greater than $100 million and then ranked them on the basis of their growth performance using a combination of three metrics: dollar sales growth, volume sales growth and market share gains. The study, which also analyzed trends driving performance in the sector, is unique because it includes both public and private CPG companies and focuses on what consumers actually bought in measured channels as opposed to what factories shipped.     


blog comments powered by Disqus