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Suave Professionals Links with GLAM4GOOD

March 19, 2014

Sampling and gifting program has social media component.

Suave Professionals is partnering with GLAM4GOOD to provide makeovers for deserving women and bring a touch of glam to women everywhere.
All women can receive samples to try for themselves and have the opportunity to gift them to others at
The Suave Professionals Natural Infusion range features three salon-quality collections that are made with specially-chosen exotic ingredients and contain no parabens or dyes.
Spearheaded by renowned style and beauty expert Mary Alice Stephenson, GLAM4GOOD provides life changing makeovers, dramatic giveaways and transformative fashion adventures to deserving women.
Maria Menounos, host of “Extra,” is joining the mission, and was onsite in New York City  where stylists offered free hair makeovers and samples to women at Broadway Plaza in Times Square
“Suave is dedicated to helping all women live beautifully by giving them accessible salon-quality products, and our partnership with GLAM4GOOD helps us further that commitment in a deeper way,” said David Rubin, Unilever VP marketing hair, US. “Together we are giving women with amazing stories of survival and bravery the makeovers they deserve to look and feel their best every day.”

Visitors can watch exclusive footage of the hair transformations granted by GLAM4GOOD, and register to get – and give – a free Natural Infusion sample. Consumers can also enter for a chance to win full-size products by snapping a selfie of their own glam moment and posting it on Twitter or Instagram using #TouchofGlam. 

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