Breaking News

Proactiv+ Names Newest Spokesperson

March 21, 2014

Munn joins the team this spring.

Actress, comedienne and philanthropist Olivia Munn is the latest celebrity to join Proactiv+ as the newest brand advocate who will share her story of beating breakouts and rediscovering clear and radiant skin, according to the company. 

"Being in my 30s, I never imagined having to deal with acne again. It was something I had as a teenager. But I woke up one day and saw unwelcomed blemishes- my skin was changing," said Munn. "But now as an adult, I'm a lot wiser; I realized that acne isn't curable- it's about management and protection. I wanted a system that could help my breakouts and still be healthy for my skin. Proactiv+ was the answer."

Beginning in spring 2014, Olivia will appear in TV commercials and digital campaigns to share her journey to clear, beautiful skin.

"We wanted to work with Olivia, obviously because she loves Proactiv+, but also because of her honesty, charismatic personality and sense of humor," said Greg Renker, co-founder and co-chairman of Guthy-Renker. "She's relatable and showing stories like Olivia's help people understand that they are not alone in their acne struggles. Proactiv+ helped Olivia and can help others' skin flourish too."

Exclusive videos, photos and information on Olivia's Proactiv+ shoot will be available soon on Proactiv's social media channels such as facebook.com/Proactiv, twitter.com/proactiv (@Proactiv) or youtube.com/Proactiv.

blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.