The March of Dimes New York Division announced today it will host the first Annual Spirit of Beauty Luncheon on Monday, May 12, 2014 at Cipriani 42nd St. in New York City. The event will honor Sarah Brown, beauty director of Vogue, Mally Roncal, president and founder of Mally Beauty, and Jacquie Tractenberg, president of Tractenberg & Co.
Claudia Lucas, merchandising director for Beauty at QVC, John Frieda and beauty entrepreneur Gail Federici will present awards. Sponsors for the event are Conde Nast, Coty Inc., International Flavors & Fragrances, Hearst Magazines, L'Oréal USA, and Shiseido Cosmetics.
For 39 years, the March of Dimes Beauty Ball had the distinction of being one of the most highly anticipated social events in the cosmetic and fashion publishing industries; raising over $35 million to support the organization. This year, in keeping with industry changes, the event is being presented as a networking luncheon.
"With the support of a stellar line-up of business leaders and industry giants, the inaugural Spirit of Beauty Luncheon promises to be the next great chapter in the storied history of an extraordinary event," said Shelly Siegel, executive director, March of Dimes NY Division. "The success and triumph of the Beauty Ball is an inspiration to us, as we move forward with this new and exciting industry event."
Funds raised at this year's Spirit of Beauty Luncheon will help March of Dimes continue the work it is doing to end prematurity and help give every baby a healthy start in life.