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Arden Takes Aim at Docs

March 24, 2014

Introduces Elizabeth Arden Rx for at-home use.

Elizabeth Arden, Inc. has launched Elizabeth Arden Rx, which it calls a a comprehensive professional skin care line developed exclusively for physician offices. Elizabeth Arden Rx addresses four key skin conditions:

• Anti-Aging,
• Brightening,
• Clarifying, and
• Hydration.

The line combines highly effective in-office treatments and at-home products to provide simple solutions for patients with signs of premature skin aging, uneven skin tone and pigmentation, acne and problem-prone skin and dry dehydrated skin, according to the company.

The at-home products are designed to be used as stand-alone home skincare—as well as enhance, maintain and optimize results between professional treatments—by using proprietary ingredients including several new patent-pending technologies: AHA Retinoid Conjugate, an AHA/Vitamin A derivative combination; Allyl PQQ, a new mitochondrial antioxidant; and a novel antioxidant complex designed specifically to protect essential skin proteins against harmful degradation.

More info: Elizabeth Arden, www.elizabetharden.com

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