Method Products and the Cradle to Cradle Products Innovation Institute announced today that 16 new Method cleaning product lines are now Cradle to Cradle Certified Gold—which increases to 75, the percentage of Method's naturally-derived, biodegradable products lines that meet the ranking. Gold is the second highest rating in the Cradle to Cradle Certified program.
The newly certified products include Method’s household cleaners, laundry care and personal care.
Earning Cradle to Cradle GOLD means all the ingredients of these products have been tested to assure they pose no risk to human health or the environment. To satisfy the renewable energy and carbon management requirement, Method purchases wind power and provides additional financial incentives for suppliers to directly reduce the carbon intensity of creating Method products. The product lines received high marks for water stewardship because of the biodegradability of their formulas. To meet the social fairness standards, the company has been reincorporated as a benefit corporation and grants all employees three volunteer days per year.
The products were assessed using the Cradle to Cradle Certified Product Standard by the product design and optimization firm McDonough Braungart Design Chemistry, one of 13 companies around the world authorized to conduct product analysis.
"Beautiful design and environmental responsibility are equally important when creating a product, and we shouldn't have to trade functionality for sustainability," said Adam Lowry, Method co-founder and chief greenskeeper. "We are constantly evaluating and improving our products, which has resulted in Cradle to Cradle GOLD certification of the majority of our portfolio. We will continue to use these standards as part of our development process in offering a radically better product experience."
"It's great to see Method placing such a company-wide commitment to the Cradle to Cradle way of innovating healthier and better products for people and the environment" said Bridgett Luther, president of the Institute. "They are now the leading company when it comes to percent of products to have gone through our rigorous third party scrutiny, and we applaud their industry leadership and hope others follow suit."