Breaking News

Boldface Taps Smashbox Exec as CEO

March 25, 2014

Nicole Ostoya taking on CMO role as John LaBonty joins firm.

Boldface Group, Inc. has tapped John LaBonty to serve as president and CEO.

LaBonty joins with a wealth of experience including VP/GM of International for Smashbox Cosmetics, where he grew gross revenue by more than 400%.  LaBonty also has extensive mass-market consumer brand experience with Procter & Gamble and Tambrands.  He has led multiple sales, marketing and general management organizations with both companies within North America and internationally and he also served as VP of sales and distribution for Citigroup's Latin America consumer division where he oversaw a $2.3 billion organization of more than 10,000 personnel spanning 19 countries. 

"We could not be more thrilled with the addition of Mr. LaBonty to lead the company.  We are honored that Mr. LaBonty will be taking the helm and bringing the company vision to life," said Nicole Ostoya, the current CEO who will transition to co-founder and chief marketing officer of Boldface. "He brings excellent leadership, operational and financial expertise combined with significant international experience. A force to be reckoned with."

Boldface ended its last quarter ended December 31, 2013 with gross revenues of $1.969 million, a 27% increase over the prior quarter, and last 12 months gross revenues of $8.433 million.The firm sells cosmetics and beauty products under the Kardashian Beauty brand, and will sell fragrance products by Mario Lopez and beauty and personal care products by UGLYDOLL.  

Related End-User Markets:

blog comments powered by Disqus
  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • The Essence of Individuality

    The Essence of Individuality

    Melissa Meisel , Associate Editor||April 1, 2016
    Fragrance sales are fueled by unique facets.

  • Makeup Magic

    Makeup Magic

    Melissa Meisel, Associate Editor||March 1, 2016
    Sales get a lift from novel ingredients and endorsements from the likes of Gwen Stefani.