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Boldface Taps Smashbox Exec as CEO

March 25, 2014

Nicole Ostoya taking on CMO role as John LaBonty joins firm.

Boldface Group, Inc. has tapped John LaBonty to serve as president and CEO.

LaBonty joins with a wealth of experience including VP/GM of International for Smashbox Cosmetics, where he grew gross revenue by more than 400%.  LaBonty also has extensive mass-market consumer brand experience with Procter & Gamble and Tambrands.  He has led multiple sales, marketing and general management organizations with both companies within North America and internationally and he also served as VP of sales and distribution for Citigroup's Latin America consumer division where he oversaw a $2.3 billion organization of more than 10,000 personnel spanning 19 countries. 

"We could not be more thrilled with the addition of Mr. LaBonty to lead the company.  We are honored that Mr. LaBonty will be taking the helm and bringing the company vision to life," said Nicole Ostoya, the current CEO who will transition to co-founder and chief marketing officer of Boldface. "He brings excellent leadership, operational and financial expertise combined with significant international experience. A force to be reckoned with."

Boldface ended its last quarter ended December 31, 2013 with gross revenues of $1.969 million, a 27% increase over the prior quarter, and last 12 months gross revenues of $8.433 million.The firm sells cosmetics and beauty products under the Kardashian Beauty brand, and will sell fragrance products by Mario Lopez and beauty and personal care products by UGLYDOLL.  

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