The company also marked 2013 with expansion into Alaska and Montana, making its services available in 48 states.
Thus far in 2014, Massage Envy Spa has opened 22 new locations, signed 10 new franchise agreements and recently opened in West Virginia, its 49thstate.
"Last year was record-breaking for Massage Envy Spa, as we officially became a billion-dollar brand, and this year, we are off to an incredible start," said Joe Luongo, chief operating officer, Massage Envy Spa. "We owe the success of our brand to our incredible team, including each and every franchisee, regional developer, therapist, esthetician and manager at our locations nationwide. We are proud to be the health and wellness leader and look forward to paving a pathway to wellness, well-being and worth to Americans across the United States."
Massage Envy Spa signed 100 franchise agreements in 2013, which totaled 1,211 licenses sold across the US.
According to FRANdata, only 2.4% of franchised brands operate 1,000 or more units. In 2014, Massage Envy Spa is poised to become one of the largest franchise systems in the country.