Breaking News

Aveeno Puts Oat Center Stage

March 26, 2014

Video series is narrated by brand ambassador Jennifer Aniston.

Aveeno is rolling out "The Beauty of Nature, Active Naturals Oat for Your Skin," a series of video narratives celebrating ingredients found in nature and their potential to help enhance one's natural beauty. The digital short is narrated by brand ambassador Jennifer Aniston and highlights the compelling farm-to-formulation journey of oat.
 
In a series of four videos, viewers are introduced to proud oat farmers who have harvested their fields for generations. The videos then trace the oat's transformation from these local grain farms to the Aveeno laboratory .

The video can be ssen on www.YouTube.com/aveeno.

Related End-User Markets:

blog comments powered by Disqus
  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • In-Cosmetics Paris Has Sights on US

    In-Cosmetics Paris Has Sights on US

    Imogen Matthews , In-Cosmetics||December 2, 2015
    Market focus is on the USA.