Breaking News

Aveeno Puts Oat Center Stage

March 26, 2014

Video series is narrated by brand ambassador Jennifer Aniston.

Aveeno is rolling out "The Beauty of Nature, Active Naturals Oat for Your Skin," a series of video narratives celebrating ingredients found in nature and their potential to help enhance one's natural beauty. The digital short is narrated by brand ambassador Jennifer Aniston and highlights the compelling farm-to-formulation journey of oat.
 
In a series of four videos, viewers are introduced to proud oat farmers who have harvested their fields for generations. The videos then trace the oat's transformation from these local grain farms to the Aveeno laboratory .

The video can be ssen on www.YouTube.com/aveeno.

Related End-User Markets:

blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.