Breaking News

Amway Reformulates Hair Care Line

March 28, 2014

Santinique is bolstered with lipids, creatine and 18-MEA.

Amway has revamped its Satinique line of hair care products with a patented technology creating products that make hair strong, resilient, shiny and energized. The line features patented “Enerjuve” technology, billed as a positively charged technology that combines strengthening lipids, reinforcing creatine, and smoothing 18-MEA in a complex that works to correct the negative charge found in damaged hair. It penetrates the hair follicle, selectively binds to damaged strands, and rebuilds weak spots to repair and revitalize from the inside out, said the direct seller.
 
“Amway’s deep commitment to scientific innovation elevates Satinique to be among the best hair care brands on the market,” explains Maud Pansing, VP global beauty. “We’ve raised the bar in the category with technology and performance in the formulations that truly make a difference to the health of hair.”

The Satinique line incorporates botanicals that are known for their natural benefits delivering highly specific advantages from each of the shampoos, conditioners and treatment products. Ingredients like kukui seed oil, macadamia nut oil, pomegranate extract and borage oil play key roles in customizing each formula.

Related End-User Markets:

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.