Breaking News

Amway Reformulates Hair Care Line

March 28, 2014

Santinique is bolstered with lipids, creatine and 18-MEA.

Amway has revamped its Satinique line of hair care products with a patented technology creating products that make hair strong, resilient, shiny and energized. The line features patented “Enerjuve” technology, billed as a positively charged technology that combines strengthening lipids, reinforcing creatine, and smoothing 18-MEA in a complex that works to correct the negative charge found in damaged hair. It penetrates the hair follicle, selectively binds to damaged strands, and rebuilds weak spots to repair and revitalize from the inside out, said the direct seller.
 
“Amway’s deep commitment to scientific innovation elevates Satinique to be among the best hair care brands on the market,” explains Maud Pansing, VP global beauty. “We’ve raised the bar in the category with technology and performance in the formulations that truly make a difference to the health of hair.”

The Satinique line incorporates botanicals that are known for their natural benefits delivering highly specific advantages from each of the shampoos, conditioners and treatment products. Ingredients like kukui seed oil, macadamia nut oil, pomegranate extract and borage oil play key roles in customizing each formula.

Related End-User Markets:

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.