Breaking News

Historical Launch at Tide

April 1, 2014

Laundry staple expands into multi-purpose cleaning.

For over 65 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. But now, this P&G staple is taking its mission to a new level with Tide Oxi Multi-Purpose Stain Remover ($12.99).

Touted as having more than 225 uses and counting, now you can “Tide that” with Tide Oxi. This "Refreshing Breeze" scented SKU can also be used as an additive to laundry detergent as an added stain fighter.
 
The key to this powerful clean is an ingredient called NOBS, which works with peroxide to form peracid – a stronger form of bleach versus peroxide alone, resulting in stronger stain fighting power, said the company. More importantly, peracid is a color-safe bleach, making it ideal for clothing and fabrics unlike other Oxi products which use different cleaning agents and may cause damage to your favorite pieces. As soon as you hit “on,” there’s no waiting for Tide Oxi to take effect – NOBS provides instant activation of cleaning agents so Tide Oxi starts working the minute it hits the water, said sources at the company.

“Tide prides itself on offering the best laundry care products to make it easy to clean life’s messes,” said Karen Klei Schlosser, associate marketing director, P&G North American Fabric Care. “But, we know that stains and spills happen outside the laundry room, too. That’s why we are excited to introduce a product that will allow for the deep down Tide clean in the wash and around the house.”
 
Tide offers its cleaning in a variety of products including Tide Pods, Tide Total Care, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide Vivid White + Bright, Tide Boost, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers’ on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Now, this multi-purpose cleaner joins the impressive roster.
 
More info: www.tide.com
Tide Oxi Multi-Purpose Stain Remover is available in Refreshing Breeze Scent at retailers across the United States so you can tackle your spring cleaning projects. The suggested retail price for Tide Oxi Multi-Purpose Stain Remover is $12.99 for a 7.5 lb tub. - See more at: http://news.pg.com/press-release/pg-corporate-announcements/tide-moves-outside-laundry-room-its-first-ever-multi-use-cl#sthash.DHSAWNFk.dpuf
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?