The Honest Company debuted a "Social Goodness Timeline" on Honest.com to offer customers a close-up look at the brand's major milestones, behind-the-scenes giving and dedication to sustainability in all aspects of the business, it contends.
"We really want to help people and see that we are making a difference," explained Jessica Alba, founder and president of The Honest Company. "It's not just money we want to give. We want to put our time into directly helping families in need." The Honest Company lives this mission daily by donating time, money, and product to children and families. Since its launch, the company has donated 534,071 products, assisted 47,657 families in need and has supported more than 100 non-profits. The brand also provides paid volunteer time to its employees who have worked a cumulative 968 volunteer hours for causes of their choosing.
The Honest Company's commitment to social goodness has been the core of its business since the brand launched in 2012. It is asking its community to join the family brand in dedicating time and efforts within their respective communities with a special call-to-action for National Volunteer Week, April 6-13, 2014.
The Honest Company's blog Honestly is encouraging volunteerism by providing a list of non-profits that the company regularly partners with as well as other suggested resources and ways to give back across the country. To do its part during National Volunteer Week, the brand will be partnering with the Los Angeles-based non-profit Food Forward for a company-wide fruit harvesting day to provide needed nutrition to families through local food banks and shelters.
Volunteers nationwide are invited to share their own philanthropic efforts during National Volunteer Week on their social media channels with the hashtag #honestcares. On April 15, Honestly will highlight select #honestcares photos celebrating customer participation.