Birchbox has partnered with fashion designer Cynthia Rowley to launch the Spring 2014 Cynthia Rowley Beauty Collection. The designer is expanding her range of core products, which began with the Liquid Eyeliner released in November 2013. The collection will now also include five new easy to-apply smudge-proof pencil liners that last up to 12 hours, and three new moisturizing lip stains, according to the company. Hues were taken directly from Rowley’s vibrantly colorful spring/summer 2014 ready-to-wear collection.
The Cynthia Rowley Beauty line will also debut two limited edition spring products—an eyeshadow palette featuring five confectionary-inspired pastel shades and a confetti printed neoprene bag, both inspired by Rowley’s candy store in New York.
“Every day should be a celebration and my collection reflects that with the incorporation of fun and festive new colors such as valentine, cotton candy and sugar,” said Rowley. “These products give a whole new meaning to the term eye candy.”
Products are sold exclusively on Birchbox.com and select Cynthia Rowley store locations, retailing from $15-$45.