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Revealing the Power of Beauty



Published April 10, 2014
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DSM recently demonstrated its commitment to “Revealing the true Power of Beauty” – the heart of its new identity for the personal care market. Driven by a strong belief that beauty enriches people’s lives, DSM is proud to present a range of transformational beauty care ingredients and concepts through the sensorial world of beauty and invites all visitors to experience a genuine moment of sensation in its uniquely designed sensorial cocoons at its booth.
 
Building on DSM's dedication to a holistic beauty experience, the company globally debuted Valvance, a new breakthrough range of sensory and visual modifiers. The only sensory line with cross-segmental roots, it has been developed with DSM’s customary expertise and passionate interest in all aspects of skin and sun care. With the newly developed “Bright Eye” and “Shine Control & Pore Minimizer” concepts featuring Valvance, customers not only get strong immediate results but the assurance of a fully substantiated consumer benefit.
 
Sensorial elegance of the formulations is also the focus in sun care. DSM presents the next level of its Ultimate UV Protection platform, turning day care with UV protection and beach sunscreens into desirable formulations optimizing both performance and sensory characteristics. In line with recent consumer findings, DSM’s experienced sensory panel supports formulators navigating their way through ingredient combinations to achieve the desired Ultimate UV Protection and sensorial objectives, with Parsol UV filters, the Amphisol K emulsifier and skin care actives.
 
Extended DSM research into senescence culminated in Regu-scence, an active carefully isolated and purified from Asparagus officinalis ‘Grolim’, the pearl of Navarra. With its unique mechanism of action, this asparagus variety offers a solution to the naturally occurring cellular aging process by stimulating skin’s own autophagy capabilities, thus helping to delay signs of cellular aging by decades, said the company.
 
In hair care, authenticity and pragmatism have become the key trends, determining strong interest in functional, pure and high-quality hair products. Phytantriol delivers on the key benefits that drive the hair care market today and answers future lifestyle trends. Its unique properties make it a time-tested active for hair that repairs, enhances and protects, from root to tip, said the company.
 
More info: www.dsm.com
 


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