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Air Wick Celebrates National Parks

April 14, 2014

Adds on to limited edition home fragrance collection.

Reckitt Benckiser's Air Wick brand continues its partnership with the National Park Foundation with the return of its limited edition collection inspired by the rare essence of our nation's majestic parks, just in time to celebrate National Park Week (April 19-27).The Spring collection includes four limited edition scents inspired by iconic parks, including Channel Islands, Yosemite, Biscayne and Gulf Islands, as well as signature everyday scents, American Samoa, Great Smoky Mountains, Virgin Islands and Hawaii.

The limited edition scents were crafted by fragrance experts who spent countless hours creating the perfect harmony of fragrance notes representative of plants and fruits found in America's iconic national parks, enabling consumers to bring these rare and pristine elements of nature home. At the center of the new collection is the Channel Islands fragrance, inspired by the very rare Silver Lotus flower and the fresh California coastal waters.

"We're so excited to bring the essence of Channels Islands to life in our new fragrance from the Pacific coast," said Domenick Tiziano, senior brand manager, Reckitt Benckiser. "Our new line of fragrances allow consumers to experience the one-of-a-kind scents inspired by a variety of parks and we're proud to partner again with the National Park Foundation to preserve and protect these treasures."
The full range of products, available in stores now, retails from $0.97-$9.79 and includes freshmatic auto spray refills and scented oils, in eight fragrances that evoke the scent and rare essence of a famous national park.

Since 2012, Air Wick has partnered with the National Park Foundation to launch a limited edition fragrance collection uniquely inspired by America's national parks.
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