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Because They're Worth It...

April 15, 2014

L'Oreal opens annual program.

To kick-off the ninth annual Women of Worth program, L'Oreal Paris will convene thousands of women, including Maria Shriver, Arianna Huffington, Mika Brzezinski and L'Oreal Paris Ambassadors Lea Michele, Eva Longoria and Liya Kebede for the first-ever Women of Worth Twitter Forum. 

This day-long discussion on April 16 will focus on the power of self-worth and its ability to propel women forward.More than 40 years ago, L'Oreal Paris' iconic brand philosophy "Because I'm Worth It" was launched to celebrate women's worth and self-esteem. This signature phrase was brought to life when L'Oreal Paris established Women of Worth to honor women making a beautiful difference in the world through volunteerism.  Starting on April 16, nominations for the 2014 Women of Worth program will be accepted at

The 10 women selected will be awarded $10,000 and one woman will be named the national honoree and awarded an additional $25,000 to further her philanthropic efforts.  All 10 honorees will be recognized in December at a star-studded awards ceremony hosted by L'Oreal Paris in New York.

To celebrate the call for nominations and to ignite a discussion on the dynamic role of self-worth among women today, L'Oreal Paris is inviting all women to join the Women of Worth Twitter Forum on Wednesday, April 16. Join the conversation by following @LOrealParisUSA and tweeting during one of the five scheduled chats (#WomenofWorth).
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