“I’m thrilled to be partnering with a company like Supergoop!,” says Sharapova. “As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product but also the opportunity to educate people around the world about the importance of practicing safe sun habits every day.”
Through a multidimensional campaign that focuses on engaging activations year round, not just during the traditional sun months, Supergoop! and Sharapova will challenge consumers to think past “sunscreen” and seasonal use of sun protection and instead see it as an essential start to a healthy life habit. Sharapova will be the ambassador spreading the word as to the benefits of practicing safe sun habits with people across the globe and will connect with fans and consumers through social media and select retail activations.
Supergoop! has achieved an average annual triple digit growth since its launch at retail in 2007 and is already on trend to realize this benchmark in 2014. Found in prestige retailers such as Sephora, Nordstrom, Birchbox, QVC and supergoop.com, with Sharapova as a key player in the company, the brand plans to further strengthen its domestic distribution and expand internationally while elevating the importance of UV protection on a global scale within the next five years, the company contends.