Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue February 2015
 •  Cuba & Cosmetics  •  Lauder's Wild for Spokesmodel  •  BASF Optimistic About 2015  •  Kevin Murphy Adds Color  •  Christian Louboutin Opens Beauty Boutique
Print

L'Oréal Expands Digital Capabilities



Published April 16, 2014
Related Searches: management beauty marketing customers
Post a comment
L

The L'Oréal Group has selected Sitecore's experience platform to deliver personalized customer experiences.


L'Oréal selected Sitecore's experience platform, in combination with its Foundry and Azure cloud offering, to quickly build and deliver unique, yet connected, digital beauty experiences, scaling across all regions and languages. With Sitecore, L'Oréal will leverage customer insights in real-time to deliver dynamic, compelling content through all marketing channels.


"As the leader in customer experience management, it was a natural move from our existing in-house platform to Sitecore's enterprise-class experience platform. With Sitecore, we can deliver compelling, personalized and immersive digital experiences for our customers globally," said Jean-Christophe Sautory, Chief Information Officer, L'Oréal SA. "Sitecore's experience platform provides a robust and scalable central framework for all our brands, regions and countries."


Sitecore is a leader in customer experience management software. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue.


blog comments powered by Disqus